Illustrated Adidas Ads – 2008 Olympics

These illustrations done by illustrators Luming and Lance Ma are quite amazing. They were promotional ads for the 2008 Beijing Olympics for Adidas illustrating “Impossible Is Nothing”; the togetherness of the Chinese nation and their Olypmpic athletes. Evidently the artists drew the backgrounds by hand and added the athletes in later… wow! They must have been amazing billboards…

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Sarawut Hengsawad, Lesley Zhou, John Merrifield
Copywriters: Leslsy Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma


One Response

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